Strong leadership in tourism begins with clear communication, meaningful feedback, and a commitment to employee growth. Below are tips and tools to help you lead effective performance conversations and build more engaged, high performing teams.

By Marielle Gauthier (Redworks Communications and Coaching)

Great businesses often struggle to communicate
what makes them special. They don’t need
fluff. They need clarity. And that’s exactly what
StoryBrand offers. I chose to build this guide
around the StoryBrand method because I’ve seen
firsthand how it helps small-town operators and
experience-based businesses tell their stories
more effectively, without needing a full-time
marketing team.

By Kellsey Popowich (Growth Media Strategy Ltd.)

Visuals are the first thing people notice about
your brand. Good design isn’t just about looking
pretty, it’s about grabbing attention, telling your
story and moving people to take action. You don’t
need to be a designer to create great marketing
visuals.

By Raj Mahil (306 Technologies Ltd.)

Creating a workplace culture where employees feel truly valued starts with simple, everyday behaviours. Recognition doesn’t have to be expensive or complicated, small actions can make a big impact.

By Donna Deiana & Karissa Peterson (Haus of Ops)

Instagram is more than a place to post photos.
It is a set of six powerful tools that help you
get noticed, connect with your audience and
understand what drives results. By using feed
posts, stories, reels, lives, guides and insights
with intention, you can create content that
looks professional, builds trust and supports
real growth for your tourism business.

By Tannis Miller (Tannis Miller Creative Studios)

A strong online presence is essential for
attracting visitors, inspiring trip planning, and
driving bookings in today’s tourism landscape.
By combining a clear digital strategy with an
effective website and targeted social media
activity, tourism businesses can reach the right
audiences at the right moments in their travel
journey.

By Rachael Kenny (Kenny Lamothe Strategy & Design)

The tourism market has changed dramatically
and today’s travelers expect digital convenience,
meaningful experiences, and values-driven
choices. This resource explores what modern
travellers want, how digital tools and AI influence
decisions, and what Saskatchewan businesses
can do to adapt quickly and sustainably.

By Katrina German (Ethical Digital)

You need proven strategies to transform your
social media efforts into tangible results. Learn
how to guide your followers through every stage
of the customer journey with actionable tactics
to maximize engagement, website traffic, and
conversions.

By Harley Rivet (Deep Dish Digital)

Building a content calendar is essential for creating
consistency and maximizing the value of your
tourism marketing efforts. This document outlines practical steps to develop a content calendar that not only saves time but also ensures clarity and long-term success.

By Tyler Babiy (T Squared Social)

Promoting a special event, new service, or
important cause through social media requires
more than a few random posts. A social media
campaign requires a specific purpose that is
targeted, optimized, and measurable. Whether
you’re posting organically or using paid ads, use
this framework to maximize the effectiveness of
your social media campaign efforts.

By Ashley Drummond (WOW Factor Media)

Visuals are the first thing people notice about
your brand. Good design isn’t just about looking
pretty, it’s about grabbing attention, telling your
story, and moving people to take action. You don’t
need to be a designer to create great marketing
visuals.

By Tannis Miller (Tannis Miller Creative Studios)

In today’s competitive market, retaining clients and fostering growth are essential to sustaining and expanding any business. Powerful communication strategies and practical tools can elevate client relationships and ensure that clients remain engaged, satisfied, and loyal over the long term. 

By Blaine Arnold, President of Sandler by Pinnacle

Google is the largest driver of traffic to websites by a huge proportion. People spend more time on social media but they turn to Google when looking
for products and services.

By Harley Rivet, President, Deep Dish Digital

Hiring the right people is one of the most critical
factors in building a strong and successful team. But how do you ensure you’re attracting and selecting the best talent for your business?

By Hughes Recruitment & Strategy Collective

Social media is a powerful tool that connects us with audiences like never before, offering businesses and individuals alike the chance to
share, engage, and grow.

By Jeph Maystruck, CEO, StratLab

Experiential travel is gaining momentum as today’s
travelers seek more than just sightseeing, they’re
looking for deeper connections, hands-on activities,
and meaningful encounters with people and places.

By Eva Gutsche, Founder, STEM Consulting

Strong local partnerships are the backbone
of vibrant, sustainable tourism. When tourism
operators collaborate with nearby businesses,
cultural groups, and organizations, they create
richer, more authentic experiences for visitors while
supporting the local economy.

By Eva Gutsche, Founder, STEM Consulting

You need proven strategies to transform your
social media efforts into tangible results. Learn
how to guide your followers through every stage
of the customer journey with actionable tactics
to maximize engagement, website traffic, and
conversions.

By Harley Rivet, President, Deep Dish Digital

This resource document is based on insights shared by Bernadette McIntyre during Tourism Saskatchewan’s webinar held on March 20, 2025, titled “Strategies for Recruiting and Retaining Great Volunteers.” 

By Her Honour Lieutenant Governor Bernadette McIntyre

This resource document is based on insights shared by Bernadette McIntyre during Tourism Saskatchewan’s webinar held on March 20, 2025, titled “Strategies for Recruiting and Retaining Great Volunteers.” 

By Clare Tries, CEO & Creative Strategist at Clash Creative

Generation Z -this term describes those born
between the mid-to-late 1990s and early 2010.
Gen Z are reshaping the workforce with fresh
expectations and values. For industries like tourism
and hospitality, understanding what motivates this
generation is essential for attracting, retaining, and
engaging young talent.

By Hanif Hemani, President, Hemani Management Group Inc.

This document explores the evolving landscape
of storytelling in the age of artificial intelligence.
Drawing parallels to iconic characters like Buzz
and Woody from Toy Story, it delves into how AI is
reshaping the way we communicate, create, and
connect.

By Jeph Maystruck, CEO, Stratlab

In today’s competitive tourism and hospitality
industry, delivering exceptional customer service is
what truly sets businesses apart. You could be the
most knowledgeable tour guide, serve the most
delicious meal, or offer a one-of-a-kind experience,
but if a guest’s overall experience is negative, the
quality of the product or service won’t matter.
One bad interaction can result in a lost customer,

By Rachel Glover, Director of Diversity & Inclusion Programming, STEM Consulting Inc.

This document provides a high-level guide on how
to enhance customer loyalty via two methods:
customer experience and loyalty programs. Readers
will learn about the importance of understanding
customer loyalty and the different stages of the
customer lifecycle, from awareness to advocacy.

By Sam Kliman & Sienna Huck

Work-life balance is crucial in maintaining both
personal well-being and professional effectiveness. It
involves managing time, energy, and boundaries between
work and personal life, ensuring that neither
is sacrificed for the other.

By Shikara Dyck, Senior Safety Advisor, Service Hospitality